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| Image courtesy of www.businessinsider.com |
Cofix, perhaps one of Israel's most ambitious and certainly most recent coffee-to-go chains, announced to open Cofix Bar nearly 5 months after having launched its first branch in October 2013.
Cofix's unique concept of
selling all of their products for 5 NIS only (approximately €1)
is intended to compete against convenience stores, coffee chains and bars where
one can enjoy a warm, healthy or alcoholic drink, snack and sandwich for a most
reasonable price.
Naturally the opening of Cofix caused an upheaval in the market as it hit hard
on its competitors such as Aroma who
quickly lowered the prices "as gesture" of some of their products.
Having done so, in most cases the competitors still offer their products for twice
as much, in the best case…..
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| Image courtesy of http://jewishbusinessnews.com
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