tag:blogger.com,1999:blog-86385766453352337032024-03-14T07:23:39.866-07:00Arielle Adler's Marketing BlogInternational marketing & sales and corporate communications professional with more than 10 years of experience at international companies in various industries.www.adlerarielle.blogspot.co.ilhttp://www.blogger.com/profile/11702056254383353874noreply@blogger.comBlogger17125tag:blogger.com,1999:blog-8638576645335233703.post-31982585184045568742017-06-20T22:35:00.000-07:002017-06-20T22:35:11.307-07:00החידושים החקלאיים של ישראל אשר הוצגו בתערוכת "פרש אגרו משוב"<div class="separator" style="clear: both; text-align: right;">
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<span lang="HE" style="font-family: Arial, sans-serif;">למרות העובדה שהמיקום הגיאוגרפי של ישראל לא אידאלי לחלקלאות בשל אדמותיה
המדבריות, העדר מים והאקלים</span><span dir="LTR"></span><span dir="LTR"></span><span dir="LTR" lang="EN" style="font-family: Arial, sans-serif;"><span dir="LTR"></span><span dir="LTR"></span>,</span><span dir="RTL"></span><span dir="RTL"></span><span lang="EN" style="font-family: Arial, sans-serif;"><span dir="RTL"></span><span dir="RTL"></span> </span><span lang="HE" style="font-family: Arial, sans-serif;">ישראל לא רק הפכה למובילה עולמית בטכנולוגיות החקלאות והחדשנות, אלא גם לתורמת
מרכזית ובינלאומית בתחום של יצוא תוצרת טרייה</span><span dir="LTR"></span><span dir="LTR"></span><span dir="LTR" lang="EN" style="font-family: Arial, sans-serif;"><span dir="LTR"></span><span dir="LTR"></span>.</span><span dir="RTL"></span><span dir="RTL"></span><span lang="EN" style="font-family: Arial, sans-serif;"><span dir="RTL"></span><span dir="RTL"></span> </span><span lang="HE" style="font-family: Arial, sans-serif;">ישראל מעורבת בהצלחה בתעשייה עד כדי
כך שהיא אירחה את "<a href="https://www.youtube.com/watch?v=ueBSUIzXpDk">פרש
אגרו משוב</a>" , ואת פסגת התוצרת הבינלאומית לשנת 2017, ב27 שנים האחרונות
עבור כל אירופה, אסיה ואפריקה</span></div>
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<span lang="HE" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN; mso-ascii-theme-font: minor-bidi; mso-bidi-theme-font: minor-bidi; mso-hansi-theme-font: minor-bidi;">ההיסטוריה החקלאית של ישראל היא של מחויבות ומסירות.<o:p></o:p></span></div>
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<span lang="HE" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN; mso-ascii-theme-font: minor-bidi; mso-bidi-theme-font: minor-bidi; mso-hansi-theme-font: minor-bidi;">בשנים קודמות,הציגה אגרו משוב חלק מהחידושים החקלאיים הרבים של ישראל, שכן היא
בעלת שם עולמי בשל ההתפתחות החקלאית הדינמית שלה.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLzXX-LKRU4KNl1F4XmZqPYMi47efJvx1Gx7g4ZNzwl3ta2s5t6hDfSzTwDDDTcBt2A2keTfipxkLQ3E5ru3g5GokzG6uHJXGt1cjpTBJZwTlQsl_ENWiPFZiy5eYQ-c4hzGbjS3W_WI0/s1600/Agro_4.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em; text-align: right;"><img border="0" data-original-height="429" data-original-width="563" height="241" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLzXX-LKRU4KNl1F4XmZqPYMi47efJvx1Gx7g4ZNzwl3ta2s5t6hDfSzTwDDDTcBt2A2keTfipxkLQ3E5ru3g5GokzG6uHJXGt1cjpTBJZwTlQsl_ENWiPFZiy5eYQ-c4hzGbjS3W_WI0/s320/Agro_4.JPG" width="320" /></a></div>
<span dir="LTR" lang="EN" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN; mso-ascii-theme-font: minor-bidi; mso-bidi-theme-font: minor-bidi; mso-hansi-theme-font: minor-bidi;"><o:p></o:p></span><br />
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<span lang="HE" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN; mso-ascii-theme-font: minor-bidi; mso-bidi-theme-font: minor-bidi; mso-hansi-theme-font: minor-bidi;"><br /></span></div>
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<span lang="HE" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN; mso-ascii-theme-font: minor-bidi; mso-bidi-theme-font: minor-bidi; mso-hansi-theme-font: minor-bidi;">ישראל ייצרה טכניקות חקלאיות רבות המשומשות ברחבי העולם : <a href="https://he.wikipedia.org/wiki/%D7%94%D7%A9%D7%A7%D7%99%D7%94_%D7%91%D7%98%D7%A4%D7%98%D7%95%D7%A3">מערכת
השקיה בטפטוף</a>; זרעי מלפפון היברידי עמידים מפני מחלות ובעלי התאמה לקציר
רפואי; שקיות ענק המספקות דרך פשוטה וזולה
לחקלאים אפריקאים ואסייתיים לשמור על התבואה שלהם טרייה, ולוודא שהמסוק נשאר נקי
ומוגן בחום ובלחות; החייאת הזרע הנכחד העתיק ביותר <a href="https://en.wikipedia.org/wiki/Judean_date_palm">דקל תמר יהודה</a>, ויצירת
עגבניות השרי מזן טומצ'י.</span><span lang="HE" style="font-family: "Arial","sans-serif"; mso-ascii-theme-font: minor-bidi; mso-bidi-theme-font: minor-bidi; mso-hansi-theme-font: minor-bidi;"> </span><span dir="LTR" style="font-family: "Arial","sans-serif"; mso-ascii-theme-font: minor-bidi; mso-bidi-theme-font: minor-bidi; mso-hansi-theme-font: minor-bidi;"><o:p></o:p></span></div>
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<span dir="LTR" style="font-family: "Arial","sans-serif"; mso-ascii-theme-font: minor-bidi; mso-bidi-theme-font: minor-bidi; mso-hansi-theme-font: minor-bidi;"> </span><span lang="HE" style="font-family: "Arial","sans-serif"; mso-ascii-theme-font: minor-bidi; mso-bidi-theme-font: minor-bidi; mso-hansi-theme-font: minor-bidi;">אגרו משוב תמשיך להציג את התקדמותה מידי שנה, בשיתוף עם הציבור.<o:p></o:p></span></div>
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<span lang="HE" style="font-family: "Arial","sans-serif"; mso-ascii-theme-font: minor-bidi; mso-bidi-theme-font: minor-bidi; mso-hansi-theme-font: minor-bidi;">התערוכה תתקיים
במרכז הירידים והכנסים, בין התאריכים 27-28 ביוני 2017, והיא צפויה לקבל בברכה
יותר מ-20 אלף אורחים. התערוכה מציעה הזדמנויות רבות לחיזוק קשרים, למידה בתעשייה,
ומעבר לכך זוהי נקודת מפגש אידיאלית בשביל אורחים מכל רחבי העולם להחשף לסוגיות
כגון: בעיות ופתרונות של מחסור במים, מזון וקרקעות ועוד סוגיות חקלאיות רבות איתם
מתמודד העולם כיום.<o:p></o:p></span></div>
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<span lang="HE" style="font-family: "Arial","sans-serif"; mso-ascii-theme-font: minor-bidi; mso-bidi-theme-font: minor-bidi; mso-hansi-theme-font: minor-bidi;">למידע נוסף:</span><span dir="LTR" style="font-family: "Arial","sans-serif"; mso-ascii-theme-font: minor-bidi; mso-bidi-theme-font: minor-bidi; mso-hansi-theme-font: minor-bidi;"><o:p></o:p></span></div>
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<span lang="HE" style="font-family: "Arial","sans-serif"; mso-ascii-theme-font: minor-bidi; mso-bidi-theme-font: minor-bidi; mso-hansi-theme-font: minor-bidi;">תערוכת חקלאות
פרש אגרו-משוב</span><span dir="LTR" style="font-family: "Arial","sans-serif"; mso-ascii-theme-font: minor-bidi; mso-bidi-theme-font: minor-bidi; mso-hansi-theme-font: minor-bidi;"><o:p></o:p></span></div>
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<span lang="HE" style="font-family: "Arial","sans-serif"; mso-ascii-theme-font: minor-bidi; mso-bidi-theme-font: minor-bidi; mso-hansi-theme-font: minor-bidi;">מרכז הירידים,
תל אביב</span><span dir="LTR" style="font-family: "Arial","sans-serif"; mso-ascii-theme-font: minor-bidi; mso-bidi-theme-font: minor-bidi; mso-hansi-theme-font: minor-bidi;"><o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif"; mso-ascii-theme-font: minor-bidi; mso-bidi-theme-font: minor-bidi; mso-hansi-theme-font: minor-bidi;"><a href="file:///C:/Users/ariellea/Desktop/AM/www.mashov.net"><span dir="LTR">www.mashov.net</span></a></span><span dir="LTR" lang="EN" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN; mso-ascii-theme-font: minor-bidi; mso-bidi-theme-font: minor-bidi; mso-hansi-theme-font: minor-bidi;"><o:p></o:p></span></div>
www.adlerarielle.blogspot.co.ilhttp://www.blogger.com/profile/11702056254383353874noreply@blogger.com0tag:blogger.com,1999:blog-8638576645335233703.post-24232427695213116312017-06-18T22:04:00.001-07:002017-06-18T22:04:57.290-07:00Israel's Agricultural Innovations Showcased at Fresh Agro-Mashov Exhibition <div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0czESkAIiDx_LatOR75OT9yKp8ppwp5S6JNqU3np-4wmPicfeOUQCbqCcsWFrdWmVjDMA9mL99PQogw_s9AtsMksBmAw_v5jN8tMfJF3ca-hlS91fatP-HMHfgeXpLFqh0g_zFgjqvsE/s1600/2nd+banner+Agro.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="131" data-original-width="880" height="47" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0czESkAIiDx_LatOR75OT9yKp8ppwp5S6JNqU3np-4wmPicfeOUQCbqCcsWFrdWmVjDMA9mL99PQogw_s9AtsMksBmAw_v5jN8tMfJF3ca-hlS91fatP-HMHfgeXpLFqh0g_zFgjqvsE/s320/2nd+banner+Agro.JPG" width="320" /></a></div>
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<span style="font-family: Calibri, sans-serif;">Despite
the fact that the geographical location of Israel is not the greatest
agricultural terrain due to its desert lands, lack of water, and climate, it
has not only become a world leader in agriculture technologies and innovation
but is also a major contributor to the international exportation of fresh
produce. So much so is its successful involvement in the industry that it has
hosted the </span><a href="https://www.youtube.com/watch?v=ueBSUIzXpDk" style="font-family: Calibri, sans-serif;" target="_blank">FreshAgro-Mashov Exhibiton & International Fresh Produce Summit</a><span style="font-family: Calibri, sans-serif;"> 2017 for the
past 27 years for all of Europe, Asia and Africa. Israel's agricultural history
is one of commitment and dedication.</span></div>
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<span style="font-family: "Calibri","sans-serif"; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">In
previous years, the Agro-Mashov showcase has displayed some of Israel’s many
agricultural innovations, as they are world renowned for their dynamic
agricultural developments. They are the creators of many agricultural
techniques used far and wide such as: the <a href="https://en.wikipedia.org/wiki/Drip_irrigation" target="_blank">drip irrigation system</a>
for Israeli nurseries; hybrid cucumber seeds that are disease resistant and
suitable for medical harvesting; grain cocoons, huge bags that provide a simple
and inexpensive way for African and Asian farmers to keep their grain
market-fresh, making sure the harvest remains clean and protected in heat and
humidity; the <a href="https://en.wikipedia.org/wiki/Judean_date_palm" target="_blank">Judean date palm</a>, the oldest seed to ever be revived from extinction, and the
Tomaccio Cherry Tomato. Agro-Mashov will
continue to display its advancements annually, sharing them with the public. <o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkzobMYPW7IdRIRASd-XcP0kMx4FOOgdyDOjmht-wZ5BJivYiFANoCVOvpoW5TTty0oS63L-Bj-tdDnjIRLolw0WO2VI9iMHA_WQZwCGshNtl9nb6MNMWl2GFhOyPqevffJj9O3h6WZkQ/s1600/Agro_4.JPG" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="429" data-original-width="563" height="243" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkzobMYPW7IdRIRASd-XcP0kMx4FOOgdyDOjmht-wZ5BJivYiFANoCVOvpoW5TTty0oS63L-Bj-tdDnjIRLolw0WO2VI9iMHA_WQZwCGshNtl9nb6MNMWl2GFhOyPqevffJj9O3h6WZkQ/s320/Agro_4.JPG" width="320" /></a></div>
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<span style="font-family: Calibri, sans-serif;">The
exhibition will take place at the Israel Trade Fairs & Convention Center,
from 27-28 June 2017 and is expected to welcome over 20,000 guests. It offers
many opportunities for networking and learning opportunities in the industry,
and is an ideal rendezvous point for guests from all over the world for
exposure to issues such as the problems and solutions of shortages in water,
food and land, and many more agricultural issues that the world faces today.</span></div>
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<span style="font-family: "Calibri","sans-serif"; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">For
more information:<o:p></o:p></span></div>
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<span style="font-family: "Calibri","sans-serif"; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Fresh
Agro-Mashov Agriculture Exhibition<o:p></o:p></span></div>
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<span style="font-family: Calibri, sans-serif;">Israel
Fairs & Exhibition Center, Tel Aviv</span><a href="file:///C:/Users/ariellea/Desktop/AM/www.mashov.net" style="font-family: Calibri, sans-serif;" target="_blank">www.mashov.net</a></div>
www.adlerarielle.blogspot.co.ilhttp://www.blogger.com/profile/11702056254383353874noreply@blogger.com0tag:blogger.com,1999:blog-8638576645335233703.post-47446873533066778542017-06-12T22:42:00.001-07:002017-06-12T22:42:25.799-07:00למה כדאי לך לבקר בתערוכת פרש אגרומשוב 2017<div class="MsoNormal" dir="RTL" style="direction: rtl; text-align: right; unicode-bidi: embed;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjnkYPGpoqW4SnrQwiHOpMIysPLpjhe1yRRhNTSfYaC-xR42LZcG72Nh-UDMFBSPxQvOjwhELB9GyuBibzzxK2n-T2IAghwGq8OguMCw1J_rWtkwYBeW-WIX6o5mJd5buO_ltAHoQFydpw/s1600/agromashov.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="483" data-original-width="640" height="241" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjnkYPGpoqW4SnrQwiHOpMIysPLpjhe1yRRhNTSfYaC-xR42LZcG72Nh-UDMFBSPxQvOjwhELB9GyuBibzzxK2n-T2IAghwGq8OguMCw1J_rWtkwYBeW-WIX6o5mJd5buO_ltAHoQFydpw/s320/agromashov.jpg" width="320" /></a><span style="font-family: Arial, Helvetica, sans-serif;"><a href="https://www.youtube.com/watch?v=ueBSUIzXpDk" target="_blank">תערוכת חקלאות ותוצרת טרייה בינלאומית של פרש אגרומשוב 2017</a><span lang="HE">, מציגה את
המגזר החקלאי התוסס והמתקדם בישראל. בשנה ה -27 ברציפות, יתקיים האירוע בן היומיים
בתאריכים 27-28 ביוני 2017 <a href="http://www.fairs.co.il/" target="_blank">במרכז הירידים, אולם2 בתל אביב</a>.<o:p></o:p></span></span></div>
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<span lang="HE"><span style="font-family: Arial, Helvetica, sans-serif;">המציגים
מורכבים ממנהיגים בתעשיות החקלאיות בעולם, מה שהופך את התערוכה למקום אידיאלי לחפש
פתרונות חדשניים כדי לענות על הביקוש העולמי הגובר למוצרים וטכנולוגיות חקלאיות.<o:p></o:p></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span lang="HE">כמו
כן, ישתתפו באירוע אנשי שיווק, סיטונאים, מגדלים ומשלחות מ -30 מדינות ברחבי
העולם.</span><span dir="LTR"><o:p></o:p></span></span></div>
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<div class="MsoNormal" dir="RTL" style="direction: rtl; text-align: right; unicode-bidi: embed;">
<span style="font-family: Arial, Helvetica, sans-serif;"><span lang="HE">רשימה
זו של המציגים הבינלאומיים כוללת חברות כגון: </span><span dir="LTR"><o:p></o:p></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span dir="LTR">John
Deere, Bayer, HCR Seeds, De Ruiter Seeds, Massey Ferguson Tractors,
New Holland, Case, Pure Line Seeds, Kaneko Seeds, Takada Seed, Monsanto, Zata
Seeds, Kekkilä, Agrexco, Carmel, Jaffa, Origene Seeds, Deshanim-Israel</span><span dir="RTL"></span><span dir="RTL"></span><span lang="HE"><span dir="RTL"></span><span dir="RTL"></span>.<o:p></o:p></span></span></div>
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<br /></div>
<div class="MsoNormal" dir="RTL" style="direction: rtl; text-align: right; unicode-bidi: embed;">
<span style="font-family: Arial, Helvetica, sans-serif;"><span dir="LTR"> </span><span lang="HE">הנושאים העיקריים לשנה זו:<o:p></o:p></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span lang="HE">• </span><a href="https://www.facebook.com/yuval.cherry.lycopen/" target="_blank"><span lang="HE">מצגת על עגבנייתהשרי – יובל ליקופן</span></a><span dir="LTR"></span><span dir="LTR"></span><span dir="LTR"><span dir="LTR"></span><span dir="LTR"></span> <br />
</span><span dir="RTL"></span><span dir="RTL"></span><span lang="HE"><span dir="RTL"></span><span dir="RTL"></span> עגבניית "יובל"
היא בעלת מראה ייחודי וטעם " של פעם". היא מכילה ריכוז גבוה של
ליקופן.</span><span dir="LTR"><o:p></o:p></span></span></div>
<div class="MsoNormal" dir="RTL" style="direction: rtl; text-align: right; unicode-bidi: embed;">
<span style="font-family: Arial, Helvetica, sans-serif;"><span dir="RTL"></span><span dir="RTL"></span><span lang="HE"><span dir="RTL"></span><span dir="RTL"></span>• כנס שנתי של חוות החלב<o:p></o:p></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span lang="HE">• </span><a href="http://www.agro.mashovgroup.net/he/%D7%9E%D7%90%D7%9E%D7%A8%D7%99%D7%9D/%D7%9B%D7%A0%D7%A1%20%D7%90%D7%91%D7%95%D7%A7%D7%93%D7%95%20%D7%94-2%20%D7%91%D7%9E%D7%91%D7%98%20%D7%A2%D7%95%D7%9C%D7%9E%D7%99/" target="_blank"><span lang="HE">כנס אבוקדו -27-28 ביוני, 2017</span></a><span lang="HE"><o:p></o:p></span></span></div>
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<span lang="HE"><span style="font-family: Arial, Helvetica, sans-serif;"> האבוקדו נחשב לאחד הפירות הכי בריאים רווחיים
ויציבים בעולם.<o:p></o:p></span></span></div>
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<br /></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span lang="HE">תערוכת
פרש אגרומשוב</span><span dir="LTR"></span><span dir="LTR"></span><span dir="LTR" lang="HE"><span dir="LTR"></span><span dir="LTR"></span> </span><span lang="HE">תוצג ע"י חברות, רשויות, חוקרים ואנשי מקצוע בינלאומיים בתעשיית
התוצרת הטרייה הבינלאומית. זו תהייה בשבילך הזדמנות נהדרת לבוא פנים מול פנים עם
מנהיגים בשוק העולמי. מלבד חיזוק הקשרים איתם, יהיו לך הזדמנויות עסקיות יוצאות
דופן.<o:p></o:p></span></span></div>
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<br /></div>
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<span lang="HE"><span style="font-family: Arial, Helvetica, sans-serif;">אנחנו
מזמינים אותך לפגוש מגדלים, קונים, סיטונאים ומשווקים של תוצרת חקלאית טרייה
מישראל ומחו"ל. תנצל את ההזדמנות היוצאת דופן הזו, ואת האדמה הפוריה ליצירת
קשרים עסקיים מועילים עם המגזר החקלאי המקומי והבינלאומי.<o:p></o:p></span></span></div>
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<br /></div>
<div class="MsoNormal" dir="RTL" style="direction: rtl; text-align: right; unicode-bidi: embed;">
<span lang="HE"><span style="font-family: Arial, Helvetica, sans-serif;">למידע
נוסף:<o:p></o:p></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span lang="HE">תערוכת
פרש אגרומשוב</span><span dir="LTR"></span><span dir="LTR"></span><span dir="LTR" lang="HE"><span dir="LTR"></span><span dir="LTR"></span> </span><span dir="RTL"></span><span dir="RTL"></span><span lang="HE"><span dir="RTL"></span><span dir="RTL"></span> <o:p></o:p></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span lang="HE">מרכז
הירידים, תל אביב</span><span dir="LTR"><o:p></o:p></span></span></div>
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</div>
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<a href="file:///C:/Users/ariellea/Desktop/AM/www.mashov.net" target="_blank"><span dir="LTR"><span style="font-family: Arial, Helvetica, sans-serif;">www.mashov.net</span></span></a><span lang="HE" style="font-family: "Arial","sans-serif"; mso-ascii-theme-font: minor-bidi; mso-bidi-theme-font: minor-bidi; mso-hansi-theme-font: minor-bidi;"><o:p></o:p></span></div>
www.adlerarielle.blogspot.co.ilhttp://www.blogger.com/profile/11702056254383353874noreply@blogger.com0tag:blogger.com,1999:blog-8638576645335233703.post-46741493553970534322017-06-12T22:28:00.000-07:002017-06-12T22:28:28.634-07:00Why You Should Visit the Fresh Agro-Mashov Exhibition & Summit 2017<div class="MsoNormal">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRcE46M1W_KGJ58eqJjlIsSvuuWMZRK4kpWU8UQNK_F8gimw1g-yDqaKcrdx7p5dI2UOm1KNt95RPxbidch5UFXZ4cbb4V9HfjDhp3ArmzHyzJDjqY7zw5RUXqOFxfF2VmqaLyxSAAZuk/s1600/agromashov.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-family: Verdana, sans-serif;"><img border="0" data-original-height="483" data-original-width="640" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRcE46M1W_KGJ58eqJjlIsSvuuWMZRK4kpWU8UQNK_F8gimw1g-yDqaKcrdx7p5dI2UOm1KNt95RPxbidch5UFXZ4cbb4V9HfjDhp3ArmzHyzJDjqY7zw5RUXqOFxfF2VmqaLyxSAAZuk/s320/agromashov.jpg" width="320" /></span></a></div>
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</v:shape><![endif]--><!--[if !vml]--><!--[endif]--><span style="font-family: Verdana, sans-serif;">The <a href="https://www.youtube.com/watch?v=ueBSUIzXpDk" target="_blank">Fresh Agro-Mashov Exhibiton &International Fresh Produce Summit 2017</a> is an annual International
Exhibition of Agriculture which showcases Israel's vibrant and highly advanced
agricultural sector. </span></div>
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<span style="font-family: Verdana, sans-serif;"><br /></span></div>
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<span style="font-family: Verdana, sans-serif;">In its 27<sup>th</sup> consecutive year, the two-day event
will be held during 27-28 June 2017 at the <a href="http://www.fairs.co.il/en/" target="_blank">Israel Trade Fairs & Convention Center</a>, Hall 2, in
Tel Aviv.<o:p></o:p></span></div>
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<span style="font-family: Verdana, sans-serif;"><br /></span></div>
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<span style="font-family: Verdana, sans-serif;">Exhibitors consist of leaders in the global agricultural
industries, which makes the exhibition the ideal venue to look for innovative
solutions to meet the ever increasing global demand for agricultural products
and technologies. <o:p></o:p></span></div>
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<span style="font-family: Verdana, sans-serif;"><br /></span></div>
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<span style="font-family: Verdana, sans-serif;">Retail chains officials, wholesalers, growers as well as
delegations from 30 countries all over the world will be attending the event. <o:p></o:p></span></div>
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<span style="font-family: Verdana, sans-serif;">Amongst
international exhibitors are: John Deere, Bayer, HCR Seeds, De Ruiter
Seeds, Massey Ferguson Tractors, New Holland, Case, Pure Line Seeds,
Kaneko Seeds, Takada Seed, Monsanto, Zata Seeds, Kekkilä, Agrexco, Carmel,
Jaffa, Origene Seeds, Deshanim-Israel as well as many other companies.<o:p></o:p></span></div>
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<span style="font-family: Verdana, sans-serif;">This
year’s highlights:<o:p></o:p></span></div>
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</div>
<ul>
<li><b style="font-family: Verdana, sans-serif; text-indent: -18pt;">Presentation of the </b><b style="font-family: Verdana, sans-serif; text-indent: -18pt;"><a href="https://www.facebook.com/yuval.cherry.lycopen/" style="font-family: Verdana, sans-serif; text-indent: -18pt;" target="_blank">Yuval Cherry Lycopene</a></b><span style="font-family: Verdana, sans-serif;">The
"Yuval" variety is a tomato with a unique look and the flavor of
"yesterday". It also has a high concentration of <a href="http://www.pcrm.org/health/cancer-resources/diet-cancer/nutrition/how-lycopene-helps-protect-against-cancer" target="_blank">lycopene</a>.</span></li>
<li><b style="font-family: Verdana, sans-serif; text-indent: -18pt;">Annual Dairy Farm Conference</b></li>
<li><a href="http://agro.mashovgroup.net/en/%D7%AA%D7%92/Avocado%20conference%20Israel/" style="font-family: Verdana, sans-serif; text-indent: -18pt;" target="_blank"><b>AvocadoConference</b></a><span style="text-indent: -18pt;"><span style="font-family: Verdana, sans-serif; font-weight: bold;"> - June 27-28, 2017</span><div style="font-family: Verdana, sans-serif; text-indent: -24px;">
<b> </b>The avocado is considered to be one of the healthiest fruits and one of the
most profitable and stable crops in the world.</div>
</span></li>
</ul>
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<span style="font-family: Verdana, sans-serif;"><br /></span></div>
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<span style="font-family: Verdana, sans-serif;">The
Fresh Agro-Mashov Exhibition 2017 will be attended by global companies,
authorities, researchers and professionals in the international fresh produce
industry. It will provide you with a great opportunity to come face-to-face
with global market leaders. Apart from networking, it will also create
excellent business opportunities for you.<br />
<!--[if !supportLineBreakNewLine]--><br />
<!--[endif]--><o:p></o:p></span></div>
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<span style="font-family: Verdana, sans-serif;">Meet growers, buyers, wholesalers and marketers of fresh
agricultural produce from Israel and abroad. Take advantage of an extraordinary
opportunity and fertile ground for creating beneficial business relationships
with the local and international agricultural sector.<o:p></o:p></span></div>
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<span style="font-family: Verdana, sans-serif;"><u><br />
For more information</u>:<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;">Fresh
Agro-Mashov Agriculture Exhibition<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;">Israel
Fairs & Exhibition Center, Tel Aviv<o:p></o:p></span></div>
<br />
<div class="MsoNormal">
<a href="http://www.mashov.net/" target="_blank"><span style="font-family: Verdana, sans-serif;">www.mashov.net</span></a><b><span dir="RTL" lang="HE" style="font-family: "Calibri","sans-serif"; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><o:p></o:p></span></b></div>
www.adlerarielle.blogspot.co.ilhttp://www.blogger.com/profile/11702056254383353874noreply@blogger.com0tag:blogger.com,1999:blog-8638576645335233703.post-38043075577616555242017-03-11T21:52:00.001-08:002017-03-11T21:52:23.344-08:007 Tips for Selecting the Right Translation Provider and Making It a Positive Experience<div align="center" class="MsoNormal" style="text-align: center;">
<i>“It is the task of the translator to release in his own language, that
pure language that is under the spell of another, to liberate the language
imprisoned in a work in his recreation of that work”<o:p></o:p></i></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIS0iqYnh98u7t404mx1C9VbWa3BGlBIVt0JaoO5i82nu5h16TVB5lsFEsPMyuh7cQERLC227OJrZ9k5r1472tHgj_p8UCsRArf_mXwuSTBY_mxOV3XrRn6NWjoHLt9AtQY1pfdyjvkXA/s1600/funny-chinese-sign-translation-fails-35.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIS0iqYnh98u7t404mx1C9VbWa3BGlBIVt0JaoO5i82nu5h16TVB5lsFEsPMyuh7cQERLC227OJrZ9k5r1472tHgj_p8UCsRArf_mXwuSTBY_mxOV3XrRn6NWjoHLt9AtQY1pfdyjvkXA/s200/funny-chinese-sign-translation-fails-35.jpg" width="200" /></a></div>
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<i><br /></i></div>
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<b> </b>Are you taking your business worldwide? You are if you own a
website on the internet. Technology has allowed for the adoption of
international transactions, and it is important that your web content, and all
customer oriented documents, such as brochures and user manuals, are accessible
and readable in other languages so that your company can reach a wider
audience. Conducting business internationally is within your reach, with the
simple implementation of translation services.</div>
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<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
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Translation services are becoming extremely popular in
today’s global market, as it helps in cutting across language barriers and
interacting with people in other countries. As with any service, a thorough
investigation and research prior to choosing a translation company will benefit
you in many ways and ensure a positive and successful experience. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormalCxSpMiddle" style="margin-left: .5in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]-->●<span style="font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]--><span dir="LTR"></span><b>Set expectations with the translation company<o:p></o:p></b></div>
<div class="MsoNormal" style="margin-left: .5in;">
It is important for them to
understand who your target audience is, and what type of document you are
having to translate. E.g. translating a brochure or website content for a niche
market requires a different set of translation skills as opposed to translating
an installation manual <o:p></o:p></div>
<div class="MsoNormalCxSpMiddle" style="margin-left: .5in; mso-add-space: auto; mso-list: l1 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]-->●<span style="font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]--><span dir="LTR"></span><b>Check the capabilities of the translation house<o:p></o:p></b></div>
<div class="MsoNormalCxSpMiddle" style="margin-left: .5in; mso-add-space: auto; mso-list: l1 level1 lfo2; text-indent: -.25in;">
<!--[if !supportLists]-->●<span style="font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]--><span dir="LTR"></span><b>Quality Control<o:p></o:p></b></div>
<div class="MsoNormal" style="margin-left: .5in;">
Ensure that the company houses a
translator, and an editor (a qualified <a href="https://en.wikipedia.org/wiki/Linguistics" target="_blank">linguist</a>) who proofreads to document for
errors. Obtain a guarantee that multiple revisions are included in the service
until satisfaction in the document is delivered<o:p></o:p></div>
<div class="MsoNormalCxSpMiddle" style="margin-left: .5in; mso-add-space: auto; mso-list: l2 level1 lfo3; text-indent: -.25in;">
<!--[if !supportLists]-->●<span style="font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]--><span dir="LTR"></span><b>Conduct a test translation<o:p></o:p></b></div>
<div class="MsoNormal" style="margin-left: .5in;">
Send a paragraph or two to several
translators/translation companies for a mock translation prior to committing to
a specific translation house. This “test” translation is a way to demonstrate
the quality of their work. The review of the work should be conducted by one
who is fluent in the foreign language, fully understands the industry
terminology, and knows the target audience.<o:p></o:p></div>
<div class="MsoNormalCxSpMiddle" style="margin-left: .5in; mso-add-space: auto; mso-list: l2 level1 lfo3; text-indent: -.25in;">
<!--[if !supportLists]-->●<span style="font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]--><span dir="LTR"></span><b>Verify prices and deadlines<o:p></o:p></b></div>
<div class="MsoNormal" style="margin-left: .5in;">
Most companies charge per source
word. Obtain a few quotes before making your selection. Verify that the company
you choose can meet your deadlines, including formatting the final document and
translating the image descriptions.<o:p></o:p></div>
<div class="MsoNormalCxSpMiddle" style="margin-left: .5in; mso-add-space: auto; mso-list: l2 level1 lfo3; text-indent: -.25in;">
<!--[if !supportLists]-->●<span style="font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]--><span dir="LTR"></span><b>Check the availability of the translator</b><o:p></o:p></div>
<div class="MsoNormal" style="margin-left: .5in;">
Once you have chosen the specific
translator house, ensure that your documents will be worked on by the specific
translator who conducted the trial testing. <o:p></o:p></div>
<div class="MsoNormalCxSpMiddle" style="margin-left: .5in; mso-add-space: auto; mso-list: l2 level1 lfo3; text-indent: -.25in;">
<!--[if !supportLists]-->●<span style="font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]--><span dir="LTR"></span><b>Create a <a href="https://en.wikipedia.org/wiki/Glossary" target="_blank">glossary </a>of industry related key terms</b><o:p></o:p></div>
<div class="MsoNormal" style="margin-left: .5in;">
This offers guidelines and saves
all parties time when translating and proofreading. When receiving the
translated document, review it to ensure that industry related terminology,
style, document layout, look and feel are identical to the original text.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Finding the right translation provider that can reliably
deliver high-quality translations can be a daunting task. Take the time to
check them out as this will save you time, money and headaches. If you are unable to do the translation work
yourself, think twice before outsourcing the work as it can be more harmful for
your business than beneficial if not done correctly. Most importantly, you will
want to insure that you are working with a full-service company that offers
quality work, multiple language translations, and offers superb customer-client
relationships. Ultimately, those are key!<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<br />
<div class="MsoNormal">
* Quote by Walter Benjamin<o:p></o:p></div>
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www.adlerarielle.blogspot.co.ilhttp://www.blogger.com/profile/11702056254383353874noreply@blogger.com0tag:blogger.com,1999:blog-8638576645335233703.post-72026835155480492982016-05-03T09:47:00.000-07:002016-05-03T21:51:09.894-07:00A Marketer's’ First Measure of Success<br />
“People don't care how much you know until they know how much you care”
<br />
―
<a class="authorOrTitle" href="http://www.goodreads.com/author/show/44567.Theodore_Roosevelt">Theodore Roosevelt</a><br />
<br />
Customer Satisfaction. It is now, and should always have been the marketers’ first measure of success, as it is the most important principle of marketing a business successfully.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAIFH4v3uO9BPL7YW0vJT4ZIVf-r12zgTeUq2dqINdeFCIhxaYRCKUIHhYs8ccxTS-yznHZ278n5c9umkNLKNiZStCf8jUpqBdqKDpo3ga5H1I6e5y4eR9hJc-6oGqaWhADZuoPa0QFqs/s1600/customer+experience.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="119" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAIFH4v3uO9BPL7YW0vJT4ZIVf-r12zgTeUq2dqINdeFCIhxaYRCKUIHhYs8ccxTS-yznHZ278n5c9umkNLKNiZStCf8jUpqBdqKDpo3ga5H1I6e5y4eR9hJc-6oGqaWhADZuoPa0QFqs/s320/customer+experience.JPG" width="320" /></a></div>
Marketing has now entered the "age of the customer", where customers have more information, choices, and power than ever before. The “customer experience”, the culmination of all brand and customer interactions, now matters more than<br />
anything. <br />
When customers interact with a brand, they expect consistency. They expect their interactions across any channel to be the same. This demonstrates to them that the company that they are dealing with really knows and understands them. They develop a "connection" and loyalty to that company.<br />
<br />
Marketing teams have shifted their mindset and tactics from marketing <i>at </i>customers, to focusing on creating a cohesive customer journey, from beginning to end. If we truly put customers at the center of our thinking, we connect the heart of the business to the heart of the consumer, and that is the connection that is resilient and hard to break . It is the connection marketers and customers pursue.<br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYRmYNOfdy0g9xQ9S3lFkI0sDMklhXSE2RNDQpdTJb5WMUI9fOYiwSkjZ-hXzViqQMggv7VFCrXCCR0CWo80A7Iqv64GRu9h1IdF3D6JfZ_-AveYtwTCdBsiCh07e0TpYk_2Hko0UMCZs/s1600/b2b-b2c-customer-experience.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="256" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYRmYNOfdy0g9xQ9S3lFkI0sDMklhXSE2RNDQpdTJb5WMUI9fOYiwSkjZ-hXzViqQMggv7VFCrXCCR0CWo80A7Iqv64GRu9h1IdF3D6JfZ_-AveYtwTCdBsiCh07e0TpYk_2Hko0UMCZs/s320/b2b-b2c-customer-experience.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">image courtesy of http://www.foresee.com</span></td></tr>
</tbody></table>
<br />
In 2016, as <a href="https://simple.wikipedia.org/wiki/Digital_media" target="_blank">Digital Media</a> is declared "the King", the "customer experience" is considered the crown jewel of marketing, and both are now shaping the pace for the profession. Predictive intelligence tools such as <a href="http://www.salesforce.com/eu/marketing-cloud/features/predictive-internet-intelligence/" target="_blank">Salesforce </a>are making it easier for marketers to track customer behavior and use insights to create highly personalized interactions. By collecting customer data in real time, these marketers apply what they know about individuals to tailor the customer experience.<br />
<br />
To ensure success in the future, companies must redirect all tactics, both internal<br />
and external towards customer satisfaction. They should implement corporate wide regulations in all units and departments to align in the same vision, creating the ultimate customer experience.<br />
<br />
*Data derived from State of Marketing Report, 2016, Trends and insights from nearly 4,000<br />
marketing leaders worldwidewww.adlerarielle.blogspot.co.ilhttp://www.blogger.com/profile/11702056254383353874noreply@blogger.com0tag:blogger.com,1999:blog-8638576645335233703.post-67612281956861662362015-04-28T08:01:00.002-07:002015-04-28T08:29:17.869-07:00Orchestrating a Successful Exhibition – The Art of Conducting It Right (Part 2)<span style="font-size: large;">Proper Preparation Prevents Poor Performance</span><br />
<br />
After having answered the fundamental questions about your reasons for the exhibition (<a href="http://adlerarielle.blogspot.co.il/2015/04/orchestrating-successful-exhibition-art.html" target="_blank">Purpose for participation</a>), and having conducted the necessary <a href="http://adlerarielle.blogspot.co.il/2015/04/orchestrating-successful-exhibition-art.html" target="_blank">Pre-exhibition preparations</a>, both discussed in part 1 of this series of blog posts, we will now move to the next phase of planning a successful exhibition.
<br />
<br />
<u><b>How to attract visitors and attention to your stand</b></u><br />
An eye-catching and impressive booth attracts attention and visitors quickly. Similar to visiting a website, you have only seconds to impress and attract passersby, therefore, it is very crucial that you think creatively about how to garner the much needed attention. Setting up a display of various products and materials, having a demonstration of video clips or how your products works, or employing a clean and clear design best tailored for your audience, you can be sure that these are all critical factors that can bring you well-earned attention. <br />
<br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFAZeuYqsiXinJXIFRnxBsDnoVOVrIhaNV7trMrtpyj0ipkQkdqoqTZ1UNxSkVIY9K1H6FNlnt0YLAX1TvDeduHXV2qTZo7RdvKLlWxvSO2_psI-LOfsmmzrch3H7_qRvpGq7RWaYB68I/s1600/Creative-Ways-for-Lead-Generation.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFAZeuYqsiXinJXIFRnxBsDnoVOVrIhaNV7trMrtpyj0ipkQkdqoqTZ1UNxSkVIY9K1H6FNlnt0YLAX1TvDeduHXV2qTZo7RdvKLlWxvSO2_psI-LOfsmmzrch3H7_qRvpGq7RWaYB68I/s1600/Creative-Ways-for-Lead-Generation.jpg" height="200" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">credit: www.digitalmarketingphilippines.com</span></td></tr>
</tbody></table>
Listed below are some methods that will enable you to achieve that:<br />
• Decide on a suitable stand construction (open space versus <a href="https://www.google.co.il/search?q=what+is+a+shell+scheme+stand&biw=1536&bih=706&tbm=isch&tbo=u&source=univ&sa=X&ei=GkYyVdzYE5LZ7QbwrYH4BA&sqi=2&ved=0CCIQsAQ" target="_blank">shell scheme</a>)<br />
• Customize the design and branding of your booth (as opposed to using <a href="https://www.google.co.il/search?q=pop+ups+stand&biw=1536&bih=706&tbm=isch&tbo=u&source=univ&sa=X&ei=ikYyVYrGMYrkaO_wgOgO&ved=0CBsQsAQ#tbm=isch&q=roll+up+poster" target="_blank">roll up posters</a> and <a href="https://www.google.co.il/search?q=pop+ups+stand&biw=1536&bih=706&tbm=isch&tbo=u&source=univ&sa=X&ei=ikYyVYrGMYrkaO_wgOgO&ved=0CBsQsAQ" target="_blank">pop ups</a>) and use stand illuminations<br />
• Provide a unique demonstration of exactly how your product works<br />
• Make use of (free) advertisement in the exhibition catalog/newspaper, event website, event guide<br />
• Offer branded giveaways suitable for your target audience and for the different level of visitors <br />
• Offer visitors warm and cold drinks and make arrangements for daily Happy Hour<br />
• Organize a raffle or competition (great opportunity to collect business cards) <br />
• Invite industry experts or branch specialists to your booth as guest speakers<br />
• Hand out invitations to your booth among your prospects<br />
• Wear branded and unified clothing<br />
<br />
<b>Tips</b>: <br />
• Ensure that while designing your booth, you take into consideration important factors like meeting space and proper seating arrangements <br />
• Keep an adequate supply of well-presented collateral, promotional materials and business cards in your stand and in the show press office<br />
• Keep the booth clean at all times (without dust, fingerprints and used coffee cups)<br />
<br />
<br />
<br />
<br />
<br />
<u><b>Exhibition Stand Staff Training</b></u><br />
80% of the success rate of an exhibition is largely dependent on the performance of the stand staff during the exhibition as they are the company ambassadors, and are a key ingredient to having a successful show.<br />
<br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDz4tXFs6SysE203h9OLTiyWUrvDzpAne_us6unXfeVBA5Z5cfEXrnydHZZVvYX5yiwkLLJQqVf6NuUEpuAQd7dvOKdR5YfQes87DkMPbits5rM7UfMLg8pAM_9mt6iR_KKgo-izb7U_E/s1600/staff-training_jpeg.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDz4tXFs6SysE203h9OLTiyWUrvDzpAne_us6unXfeVBA5Z5cfEXrnydHZZVvYX5yiwkLLJQqVf6NuUEpuAQd7dvOKdR5YfQes87DkMPbits5rM7UfMLg8pAM_9mt6iR_KKgo-izb7U_E/s1600/staff-training_jpeg.jpg" height="173" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">credit: www.peacemakers.org.uk</span></td></tr>
</tbody></table>
<div style="text-align: right;">
</div>
You only have one shot to make an impression on your prospects. After engagement with your staff you want them to walk away from the booth completely impressed by your professional team, with a strong conviction that you can deliver what they need, and that you possess the right team to support them. Consequently, you need to invest time in the training and development of your staff’s skills so as to empower them for the task ahead.<br />
<br />
Sales people do not necessarily need to be your stand staff, as an exhibition offers a unique environment in which the visitors tend and should to do most of the talking as opposed to the typical selling experience which sales people are accustomed to. Ensure that you choose your stand staff wisely.<br />
<br />
Whatever staff you decide to recruit for the exhibition, inform them of your reasons for the exhibition at the event, your objectives, their duties and responsibilities, and how they are expected to function. <br />
<br />
In order to avoid valuable time wastage on irrelevant or unimportant prospects for your business on the part of your stand staff, teach them to ask influential questions that enable them to <b>engage, qualify, present</b> and <b>close </b>within a predetermined length of time. <br />
<br />
A motivated, well-trained team goes the extra mile to distinguish your company. At those booth stands where unprepared and non-enthused staff is present, they will sit down at their stands, work on their laptops or phones, and talk to each other - it looks unprofessional and unappealing.<br />
<br />
Ensure that your stand staff realizes that at all times they are viewed and heard everywhere. They need to comprehend that their behavior and conduct are "on display", similar to your products or services. <br />
<br />
<b>Tips</b>: <br />
• Involve only essential people at the early stage of planning your exhibition in order to set measurable goals, clear messaging and lead generation tactics<br />
• Conduct several pre-show planning and follow-on-progress meetings to be followed by a final briefing (including booth work schedule)<br />
• Organize a specific stand staff training session<br />
<br />
<br />
Coming up next :<br />
- During the event<br />
- After the event<br />
<br />
<br />
Want to learn more about successful exhibition planning? Contact me for more information at <a href="mailto:arielleadler@yahoo.com">arielleadler@yahoo.com</a><a href="mailto:arielleadler@yahoo.com" target="_blank">arielleadler@yahoo.com</a><a href="mailto:arielleadler@yahoo.com" target="_blank"></a><br />
<br />www.adlerarielle.blogspot.co.ilhttp://www.blogger.com/profile/11702056254383353874noreply@blogger.com0tag:blogger.com,1999:blog-8638576645335233703.post-72373299287855796322015-04-17T08:24:00.001-07:002015-04-23T02:45:02.270-07:00Orchestrating a Successful Exhibition – The Art of Conducting It Right <!--[if gte mso 9]><xml>
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<span style="font-size: large;">Proper Preparation Prevents Poor Performance</span><br />
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Performing exhibitions at industry events can be a lucrative and respectable way of raising your profile, launching a new offer and generating sales leads, IF done right.<br />
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The act of conducting and managing a successful participation in exhibitions is a state-of-the-art business; standing out from the crowd, differentiating your company from competitors, deriving the expected quantity of quality leads, dealing with budget constraints and demands for demonstrable returns on investment are features which require unwavering preparations but are often disparaged. <br /><br />It should be noted that these are however, an incomplete list of the tasks an exhibition planner needs to deal with.<br />
In this series of blog posts, I will guide you through the basics of planning ahead for a successful and <a href="http://en.wikipedia.org/wiki/Return_on_investment" target="_blank">ROI </a>measurable exhibition. <br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgEBvrI68L6KBwa_WA2bJKVJvYjC3gXe5NZC1bGxClLWIHE1GnVmIswssN1rxgPjPCq6rACCJbU4LOP88n36L15HTYu2OowkVcDO4d7xaIGruxfaUfQhBBjUjYyXd6I5cWLZddRFyfsm-M/s1600/go_no+go.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgEBvrI68L6KBwa_WA2bJKVJvYjC3gXe5NZC1bGxClLWIHE1GnVmIswssN1rxgPjPCq6rACCJbU4LOP88n36L15HTYu2OowkVcDO4d7xaIGruxfaUfQhBBjUjYyXd6I5cWLZddRFyfsm-M/s1600/go_no+go.jpg" height="199" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">credit: www.business2community.com/</span></td></tr>
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<u><b>Purpose for participation</b></u><br />
Exhibitions create value to stakeholders through the inducement of the behavioral patterns of the participants. If you do not expect the participants to take some kind of action after having socialized with your stand staff, then there is no value in your exhibit. <br />
As a result of this, prior to tackling the actual planning of the exhibition, you need to ask yourself some rudimentary and essential questions:<br />
• Is there an actual need for an exhibiting, how necessary is it?<br />
• How much staff is required to engage the target audience? <br />
• What size of exhibition space is required to attract the target audience, display the products and hold meetings?</div>
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Once you have answered these questions and have decided to become exhibitor, the next step would be the preparatory step. Whether you are participating in small or large exhibitions, with a small or large booth, they all involve the same basic planning, and there are no shortcuts!</div>
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<b>Tip</b>: <br />
• If you are doubtful and unsure about your need to exhibit, do a careful observation of other exhibitors. If you are still uncertain, attend the exhibition venue as a visitor to learn about the event, your competitors, the market, industry trends and make new contacts </div>
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<u><b>Pre-exhibition preparation</b></u><br />
As this is a costly investment in terms of expenditure (e.g. exhibition space rental and all such related expenses as well as labor costs), it is imperative that you should be very clear and focused on what you want to achieve, and also have precise and measurable goals in mind. </div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZ8j4sYlX56CY6MfNjsx6uVCztOZNJ62bYW80mLNkcn5iQL447EEoVdM2x7K9BPjmeIMmHPEta9dbJDoTuyKsCWHaszTllBxCt9ktOVcpXV0MqU2wDaDcyTO0ymK7U9S6UyTTy1KuS40E/s1600/multitasking.JPG" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZ8j4sYlX56CY6MfNjsx6uVCztOZNJ62bYW80mLNkcn5iQL447EEoVdM2x7K9BPjmeIMmHPEta9dbJDoTuyKsCWHaszTllBxCt9ktOVcpXV0MqU2wDaDcyTO0ymK7U9S6UyTTy1KuS40E/s1600/multitasking.JPG" height="200" width="133" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">credit: www.pixshark.com</span></td></tr>
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While preparing for an exhibition, special attention should be paid to:<br />
• The decision on the stand type and its location (taking into consideration the booth location of your competitors, and companies you would like to be in close proximity to or even be associated with)<br />
• Liaising with booth designers, production companies, graphic designers and printing houses <br />
• Opting for a prime speaking slot for your presentation, as companies utilize and recognize the power of communicating messages and expertise in a particular field via this channel<br />
• Planning your online and offline advertising campaign towards the event such as <a href="http://en.wikipedia.org/wiki/Press_release" target="_blank">PR</a>s, mailers, promotion on social media e.g. <a href="https://twitter.com/" target="_blank">Twitter</a>, <a href="https://www.facebook.com/" target="_blank">Facebook</a>, <a href="http://www.linkedin.com/" target="_blank">Linkedin</a>, as well as blog posts<br />
• Arranging meetings ahead of time with prospects (the decision makers), customers, journalists and analysts<br />
• Planning lead generation mechanisms <br />
• Advancing clear messaging; in collateral, booth design and overall approach<br />
• Arranging hotel accommodation for participants<br />
• Arranging transportation of goods to venue (and back to your company)</div>
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<b>Tips</b>: <br />
• Start planning well ahead of time in order not to miss deadlines, and also so you can make the most out of the event<br />
• Keep track of the planned budget versus actual budget expenditure on an excel sheet<br />
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Coming up next :<br />
- How to attract visitors and attention to your stand<br />
- Exhibition Stand Staff Training<br />
- During the event<br />
- After the event </div>
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Want to learn more about successful exhibition planning? Contact me for more information at <a href="mailto:arielleadler@yahoo.com">arielleadler</a><a href="https://www.blogger.com/null">@yahoo.com</a></div>
<br />www.adlerarielle.blogspot.co.ilhttp://www.blogger.com/profile/11702056254383353874noreply@blogger.com0tag:blogger.com,1999:blog-8638576645335233703.post-13539921844912234652015-03-21T07:04:00.001-07:002015-03-21T07:10:17.275-07:00The Challenges of Partnering for Excellence <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGUhgh-xswUosMkrfpv05JjLMYx4j0Z2IKhmPv637cxFD89XkgWErV2IGHAJJlPTzmVnmx_bb-xSTOd_xG7jF4mh1zBd89G4ULwjWkyVKVEfpv6JtIFCNiFEMcW2AlM9cZhyphenhyphenYFqVT7PwQ/s1600/channel+marketing_opening+image.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGUhgh-xswUosMkrfpv05JjLMYx4j0Z2IKhmPv637cxFD89XkgWErV2IGHAJJlPTzmVnmx_bb-xSTOd_xG7jF4mh1zBd89G4ULwjWkyVKVEfpv6JtIFCNiFEMcW2AlM9cZhyphenhyphenYFqVT7PwQ/s1600/channel+marketing_opening+image.jpg" height="240" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">credit:http://leanentrepreneur.co</span></td></tr>
</tbody></table>
<br />
If you want to make the most out of your business, and of course that you do, besides offering quality products or services, you also need to have <a href="http://en.wikipedia.org/wiki/Marketing_channel" target="_blank">channel marketing</a>, a useful and challenging addition to a company's <a href="http://en.wikipedia.org/wiki/Marketing_mix" target="_blank">marketing mix</a>. <br />
If done right, it brings great value to your business - both in terms of larger market coverage as well as revenues.<br />
<br />
As Channel Marketing Manager, I have witnessed that building a valuable partnership over the years with <a href="http://searchitchannel.techtarget.com/definition/channel-partner" target="_blank">channel partners</a>, created opportunities that turned into sales. The secret sauce of channel partner success is twofold. At one hand, by understanding your customers and their needs. At the other hand, by connecting to and cooperating with your channel partners. <br />
<br />
Customers' needs should be identified and the added value and demand for their products and services must be promoted. One very efficient way of doing so is by having a dedicated channel marketing manager who acts as the facilitator between you and your customers. <br />
This strategy is being embraced by more and more companies nowadays that want to understand the added value and importance of channel marketing. <br />
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It’s not easy to handle the main challenge of building trust and keeping the channel partners motivated and interested. <br />
<br />
That’s why companies support their channels partners with a newsletter to keep them abreast of the latest developments and hold <a href="http://www.webopedia.com/TERM/W/Webinar.html" target="_blank">webinars </a>to enhance their knowledge in an easy and convenient way.<br />
<br />
When <u>focusing on developing the knowledge</u> of your channel partners through easy access to a Resource Center, a <a href="http://searchitchannel.techtarget.com/definition/partner-portal" target="_blank">Channel Portal</a> and online sales training, it empowers them to identify potential customers, generate awareness of solutions and keep them interested in selling your offerings through incentive plans such as <a href="http://searchitchannel.techtarget.com/definition/partner-program" target="_blank">Channel Partner Programs</a>.<br />
<br />
By <u>keeping them motivated</u> and <u>showing them the benefits of partnering with you</u>, the company will get a competitive advantage.<br />
<br />
More than anything, you must prepare a solid strategy before taking action and channel marketing will prove to be quite a significant aid to your business. <br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhumvd4m_pl_BI0rjRxaHp64vWItecIztGt32dvB_0r5YZJPGH4IqqSFd10CmVUS_9DfDZPS9CW-D0rDeIx8L7mTYABJXIUlU9NZywHQcEuunWsuvEjxVQABk5mQ9aHLxHkn8RRRUL41IU/s1600/channel+marketing.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhumvd4m_pl_BI0rjRxaHp64vWItecIztGt32dvB_0r5YZJPGH4IqqSFd10CmVUS_9DfDZPS9CW-D0rDeIx8L7mTYABJXIUlU9NZywHQcEuunWsuvEjxVQABk5mQ9aHLxHkn8RRRUL41IU/s1600/channel+marketing.jpg" height="146" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">credit: www.gaebler.com</span></td></tr>
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Want to learn more about Channel Marketing? Contact me for more information.www.adlerarielle.blogspot.co.ilhttp://www.blogger.com/profile/11702056254383353874noreply@blogger.com0tag:blogger.com,1999:blog-8638576645335233703.post-33175177357764929372014-10-20T22:21:00.001-07:002014-10-20T22:22:41.737-07:00Selling to Customers - Use Visuals !<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrM3cIiujn5zPy9HjA4RtmRGP-M3LhvPpHHyp1d5AbeBzqHiVZDnSMBmb1v8274d8v8AeNvh9KnUIY8sHoQ8YEih_jniibL93Ll84rQEvKi-0lqiOEGyGvpfMHUZuvBwjnfHLWncAnSao/s1600/guide-to-color-emotions.bmp" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrM3cIiujn5zPy9HjA4RtmRGP-M3LhvPpHHyp1d5AbeBzqHiVZDnSMBmb1v8274d8v8AeNvh9KnUIY8sHoQ8YEih_jniibL93Ll84rQEvKi-0lqiOEGyGvpfMHUZuvBwjnfHLWncAnSao/s1600/guide-to-color-emotions.bmp" height="175" title="" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">Picture courtesy of </span><a href="http://www.pamorama.net/"><span style="font-size: xx-small;">www.pamorama.net/</span></a></td></tr>
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Although posted some months ago, <a href="http://blog.smartdraw.com/author/rearle/" rel="author" title="Posts by Rich Earle">Rich Earle</a>'s post on "<a href="http://blog.smartdraw.com/using-visuals-communicate-customers/?id=333172" target="_blank">Are You Using Visuals to Communicate to Your Customers</a>?" is still very relevant.<br />
<br />
Too often companies tend to fill up their presentations and collateral with too many words. In this world where time is so precious and "time is money", who has time to read and assimilate the abundess information one tries to convey ? <br />
The best way to teach one about your products, solutions and services and make an impact with the audience is by using visuals. <br />
<br />
Some more tips for building eye-catching presentations:<br />
<ul>
<li>Regardless of the quantity of slides you use, don’t be afraid to leave white space (leaving areas without text or images on your page). Crowding lots of information in little room you have may cause your audience visual overload. A presentation which is too crowded with information loses its impact and runs the risk to daunt viewers. Instead, take advantage of white space by showing for example only a single slide of a <a href="http://en.wikipedia.org/wiki/Pie_chart" target="_blank">pie chart</a> or use it as a means to highlight information; leave a headline with lots of white space around it, and it will catch the viewer’s attention immediately.</li>
<li>Also take into consideration the color schemes you use, whether they are used as background color or font color. Companies should create and use <a href="http://www.ehow.com/info_7899961_corporate-branding-guidelines.html" target="_blank">branding guidelines</a>, in order to strengthen the company brand. A good way of doing that is by creating easy-to-use templates with build-in slide layouts accompanied by icons and pictures.</li>
</ul>
Good luck !www.adlerarielle.blogspot.co.ilhttp://www.blogger.com/profile/11702056254383353874noreply@blogger.com0tag:blogger.com,1999:blog-8638576645335233703.post-14895413559372749212014-03-24T09:00:00.000-07:002014-03-24T09:00:00.888-07:00Child-Targeted Marketing Isn't A Kid's Game<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimSt8_idmdLR01hOWnwoflKbnSZbWUn3qUfOCT6CWK87MtpP3b6_sq2JCDw3ZFFrxYafsQt3G_MvesiVA-MQzBSAdLm_a5AKOPjclTGz5emhla9Gfd7AUqhKA7DWOAGzGmHWOne6kP4rA/s1600/child-targeted-marketing.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimSt8_idmdLR01hOWnwoflKbnSZbWUn3qUfOCT6CWK87MtpP3b6_sq2JCDw3ZFFrxYafsQt3G_MvesiVA-MQzBSAdLm_a5AKOPjclTGz5emhla9Gfd7AUqhKA7DWOAGzGmHWOne6kP4rA/s1600/child-targeted-marketing.jpg" height="204" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">Image courtesy of
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Every year 100s of billions of dollars are spent by advertisers on inspiring, persuading and manipulating people into a consumer routine which has desolating effects on the environment through its indulgence and improvidence. Advertisers play on our insecurities, create deceitful needs and offer fake solutions. They succeed in raising a certain level of dissatisfaction which directs into consumption and kids especially are defenseless to this sort of manipulation.<br /><br />
To marketers children represent a solid demographic as they are huge customers or potential ones; they influence their parents' buying decisions, spend money themselves as teenagers and will continue to do so as they become adult consumers.<br /><br />
As opposed to preceding generations, young children have more autonomy and a decision-making power within the family which can clearly be observed in a family's purchasing patterns. They uses to influence which sweets and toys to buy, but these days it goes far beyond that; <br />they show their preference when buying cereals and other standard groceries, clothing, software and computer products, family entertainment, restaurants and family trip locations and even cars.<br /><br />
Consequently, children's "influence" is recognized by advertisers who nurture this situation and "use" kids as their marketing target. Nowadays parents are prepared to buy more for their kids as they might have dual incomes and more disposable income in addition to guilt which can play a role as well; time-stressed parents make up by purchasing material items for time spent with their offspring.<br /><br />
One of the strategies marketers use to target children is by relying on the kid to pester the parents to buy the product, rather than going straight to the parents. The "<a href="http://en.wikipedia.org/wiki/Pester_power" target="_blank">pester power</a>" marketing strategy creates exactly what advertisers are after as parents easily give in into their children's persistence nagging; it is extremely powerful and works.<br /><br />
<b>Building brand name loyalty</b><br />Large enterprises such as <a href="http://www.nike.com/" target="_blank">Nike</a>, <a href="http://www.global.adidas.com/" target="_blank">Adidas</a>, <a href="http://explore.calvinklein.com/en_US/explore" target="_blank">Calvin Klein</a>, <a href="http://global.tommy.com/int/en/Collections/start/13" target="_blank">Tommy Hilfiger</a>, to name a few, discovered that brand recognition can be established already in very young children and purposefully changed their primary corporate efforts from making products to creating a <a href="http://en.wikipedia.org/wiki/Brand" target="_blank">brand </a>name image. <br /><br />
Brand recognition fundamentals are created by marketers in very young children, in the hopes that lifetime bonding with the brand is established, from the cradle to the grave. <br />Brand loyalties can be established as early as age 2, and by the age of 3 or 4, before they can even read, usually distinguish brands and status items <br /><br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVQ2bmUR-BJAEY3ioydin8c4YXGzh3OrIbUrcQ7Qkj9ByR_GpEx_wCStF8c1NKkPpmusy71yTIAZJ5heYsG6WhZ_GRFBmD0PFm1cax_o1wNm6lX7eOSXk_LJZ4xv49JdKxDabea7aa0ZM/s1600/kids+surfing+internet.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVQ2bmUR-BJAEY3ioydin8c4YXGzh3OrIbUrcQ7Qkj9ByR_GpEx_wCStF8c1NKkPpmusy71yTIAZJ5heYsG6WhZ_GRFBmD0PFm1cax_o1wNm6lX7eOSXk_LJZ4xv49JdKxDabea7aa0ZM/s1600/kids+surfing+internet.jpg" title="" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">Image courtesy of
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<span style="font-size: xx-small;"><a href="http://www.theinquirer.net/inquirer/news/2219271/teenagers-text-and-toddlers-use-the-internet"><span class="ircho"><span style="color: blue;">www.theinquirer.net</span></span></a></span></div>
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<b>The Internet</b><br />Unquestionably this is an extremely desirable medium for child-targeted marketing by marketers.<br /><br />Kids surfing the internet doesn't go without dangers and unethical advertising; often without <a href="http://en.wikipedia.org/wiki/Parental_supervision" target="_blank">parental supervision</a>, children spend hours on unregulated sites and sophisticated technologies enable companies to easily collect information from the children for marketing research, and to target them with personalized advertising.<br /><br />In my opinion this is unethical as kids do not quite comprehend the commercial and persuasive intent as well as the manipulation behind advertisements until they are 8 or 9 years old.<br /><br />
It is for these reasons that child-targeted marketing should be sensibly restricted, particularly the ones aimed at children under 9 years old. And this should include censored internet sites, television programs, and advertisements.<br />www.adlerarielle.blogspot.co.ilhttp://www.blogger.com/profile/11702056254383353874noreply@blogger.com0tag:blogger.com,1999:blog-8638576645335233703.post-1564696159852027832014-03-02T06:34:00.000-08:002014-03-02T06:37:25.140-08:00Hard-Core Marketing – Israel's Coffee And Alcohol Revolution <div class="separator" style="clear: both; text-align: center;">
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<h2>
<span style="font-family: "Calibri","sans-serif"; font-size: 13.0pt; font-weight: normal; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><a href="http://www.cofix.co.il/">Cofix</a>, perhaps one of Israel's most ambitious
and certainly most recent coffee-to-go chains, announced to open Cofix Bar
nearly 5 months after having launched its first branch in October 2013.</span><span style="font-size: 13.0pt;"></span></h2>
<h2>
<span style="font-family: "Calibri","sans-serif"; font-size: 13.0pt; font-weight: normal; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Cofix's unique concept of
selling all of their products for 5 NIS only (approximately <span style="mso-spacerun: yes;"> </span></span><span style="font-family: "Arial","sans-serif"; font-size: 13.0pt; font-weight: normal; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">€</span><span style="font-family: "Calibri","sans-serif"; font-size: 13.0pt; font-weight: normal; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">1)
is intended to compete against convenience stores, coffee chains and bars where
one can enjoy a warm, healthy or alcoholic drink, snack and sandwich for a most
reasonable price. <br />
Naturally the opening of Cofix caused an upheaval in the market as it hit hard
on its competitors such as <a href="http://www.aroma.co.il/en">Aroma</a> who
quickly lowered the prices "as gesture" of some of their products. <br />
Having done so, in most cases the competitors still offer their products for twice
as much, in the best case…..</span></h2>
<h2>
<span style="font-family: "Calibri","sans-serif"; font-size: 13.0pt; font-weight: normal; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">To read the entire article, please click <a href="http://blogs.timesofisrael.com/hard-core-marketing-israels-coffee-and-alcohol-revolution/" target="_blank">here</a></span></h2>
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj13Rm1gSyqftSUfwsTI_Hgmgy5r77iFrkHM8QieTcd0loDu5-uvUCv4YMmLMrqwIk3oTybjGHKN5_d9EMWhvgIR-a9j6JPgJQqfREd8Xs_ZJtPnU3XC_TqDlnYh4DOE0Og52SKjt1ldwQ/s1600/cofix.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj13Rm1gSyqftSUfwsTI_Hgmgy5r77iFrkHM8QieTcd0loDu5-uvUCv4YMmLMrqwIk3oTybjGHKN5_d9EMWhvgIR-a9j6JPgJQqfREd8Xs_ZJtPnU3XC_TqDlnYh4DOE0Og52SKjt1ldwQ/s1600/cofix.png" height="213" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">Image courtesy of <a href="http://jewishbusinessnews.com/">http://jewishbusinessnews.com</a></span><!--[if gte mso 9]><xml>
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www.adlerarielle.blogspot.co.ilhttp://www.blogger.com/profile/11702056254383353874noreply@blogger.com0tag:blogger.com,1999:blog-8638576645335233703.post-28249527814430161532014-02-19T22:37:00.000-08:002014-02-19T22:54:50.764-08:00Super Bowl of Real-Time Marketing - $4 Million for 30 Seconds Airtime. Heavily overprized!<span style="font-family: Verdana, sans-serif;">With more than 100 million viewers, the <a href="http://en.wikipedia.org/wiki/Super_Bowl" target="_blank">Super Bowl</a> game is America’s highest rated television program and unquestionably the ruler of yearly sporting events. It is well known that it is one of the best times for companies to sell their products and messages to consumers.</span><br />
<span style="font-family: Verdana, sans-serif;"><br /></span>
<span style="font-family: Verdana, sans-serif;"><b>Companies paid around $4 million a 30-second spot during this year's game!</b></span><br />
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<tr><td style="text-align: center;"><span style="margin-left: auto; margin-right: auto;"><a href="http://www.youtube.com/watch?v=BPAPCkeL-fU" target="_blank"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVN49IG1ic1udXO3K4id6yIlyJM8-lWZ8NuJPK9GfDk3PHz08OOFB1KDv6Mhk6BQOG2X7E2ug_jMWziR02D-XWD0T50D6ypvPfz6-8jKMjjEMFI2EscGZ3i4cQdPj9-r__FZORQ8Ok8ds/s1600/budweiser.png" height="179" width="320" /></a></span></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><a href="http://www.youtube.com/watch?v=BPAPCkeL-fU" target="_blank">Image courtesy of Budweiser</a></td></tr>
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<span style="font-family: Verdana, sans-serif;">This outrageous sum obviously didn't even include the production costs, work and hours invested in creating an attractive and powerful advert; an advert that would have much impact on the public’s awareness, and possibly even become a trending topic on <a href="https://twitter.com/" target="_blank">Twitter </a>and Facebook alongside. <a href="http://www.oreo.com/default.aspx" target="_blank">Oreo cookies</a> succeeded strikingly as their message was retweeted 10,000 times in the first hour, picked up 18,000 likes and 5,000 shares on <a href="https://www.facebook.com/" target="_blank">Facebook</a>.</span><br />
<span style="font-family: Verdana, sans-serif;">According to statistics, the right blend of humor and emotion carries the highest success rate as past Super Bowls has shown. </span><br />
<span style="font-family: Verdana, sans-serif;"><br /></span>
<span style="font-family: Verdana, sans-serif;">Promoting the products started long before the Super Bowl itself; as part of the "pregame", brands dropped tantalizing Super Bowl tweets and tried to find unique ways to amuse Super Bowl visitors with product sampling, live entertainment and even arranged accommodation for them (e.g. <a href="http://www.usatoday.com/story/cruiselog/2013/11/05/norwegian-cruise-bud-light-hotel/3440601/" target="_blank">Bud Light Hotel</a>, a cruise ship hosting 4000 Super Bowl fans).</span><br />
<span style="font-family: Verdana, sans-serif;"><br />At such monstrous prices and costs involved for the production of an advert and its airtime, industry cynics rightfully questioned whether a legitimate <a href="http://en.wikipedia.org/wiki/Return_on_investment" target="_blank">ROI </a>is even possible. </span><br />
<span style="font-family: Verdana, sans-serif;"><br /></span>
<span style="font-family: Verdana, sans-serif;"><a href="http://www.ab-inbev.com/" target="_blank">Anheuser-Busch InBev</a> (AB) explained that ”there is plenty of brand awareness for Anheuser-Busch products, but sports marketing is about so much more".</span><br />
<span style="font-family: Verdana, sans-serif;">Entertaining fact is that <b>Anheuser-Busch InBev (AB) will need to sell around 5 million cases of beer just to break even on the cost of their Super Bowl ad time</b>, not taking into account their advert production costs.</span><br />
<span style="font-family: Verdana, sans-serif;"><br /></span>
<span style="font-family: Verdana, sans-serif;">What a 90 sec advert could have bought <a href="http://www.maserati.com/maserati/en/en/index.html" target="_blank">Maserati </a>for the estimated costs of $16 to 17 million dollars*?</span><br />
<span style="font-family: Verdana, sans-serif;"><br /></span>
<span style="font-family: Verdana, sans-serif;">• 52 full-page ads in The Wall Street Journal and Financial Times</span><br />
<span style="font-family: Verdana, sans-serif;">• 60 double-page color spreads and a load of premium digital placements in Forbes</span><br />
<span style="font-family: Verdana, sans-serif;">• Every ad in the New York Times tablet app for six months</span><br />
<span style="font-family: Verdana, sans-serif;">• 6,000+ spots on CNBC</span><br />
<span style="font-family: Verdana, sans-serif;">• 2-minute spots on the Oscars, the Golden Globes and the Grammy's</span><br />
<span style="font-family: Verdana, sans-serif;">• A 30-second spot every hour in prime time on CNN, MSNBC, FOX News for 4 months</span><br />
<span style="font-family: Verdana, sans-serif;">• A national 12-month deal running 90-second spots throughout on cinema</span><br />
<span style="font-family: Verdana, sans-serif;">• Every promoted Tweet to the entire U.S. Twitter base for 85 consecutive days</span><br />
<span style="font-family: Verdana, sans-serif;"><br /></span>
<span style="font-family: Verdana, sans-serif;">Where would you have invested your money?</span><br />
<span style="font-family: Verdana, sans-serif;"><br /></span>
<span style="font-family: Verdana, sans-serif; font-size: x-small;">* Estimated cost included a 90-second ad (+/- $11 million), production costs of the spot, USA Today cover wrap, <a href="https://www.yahoo.com/" target="_blank">Yahoo </a>home-page takeover, paid search and digital display advertising</span></div>
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<tr><td class="tr-caption" style="text-align: center;"><a href="http://www.adrants.com/images/super_bowl_of_social_media.jpg" target="_blank">Image courtesy of http://www.adrants.com</a></td></tr>
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www.adlerarielle.blogspot.co.ilhttp://www.blogger.com/profile/11702056254383353874noreply@blogger.com0tag:blogger.com,1999:blog-8638576645335233703.post-52834912937106134082014-01-19T00:58:00.001-08:002014-01-19T00:58:21.805-08:00Ageism – discriminating job seekers over 40 – a big mistake! <br />
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<span style="font-size: 12pt; line-height: 115%;">Prepare yourself for the next trend;
make way for 40+-ers!<o:p></o:p></span></h2>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmvcz1mnVZua-JISmkfaAjB3jz7ZsHNwfKaGnGGosksVU5_XCFjGSGOmkPw1cebJ7LPaWQloHU8FmpqPTNvGDoBylem6Bmll_p4a-rcLbkoPgYxRdAxbf3TlpumzxKbvsS-BBkNw3-Boo/s1600/Ageism2.JPG" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmvcz1mnVZua-JISmkfaAjB3jz7ZsHNwfKaGnGGosksVU5_XCFjGSGOmkPw1cebJ7LPaWQloHU8FmpqPTNvGDoBylem6Bmll_p4a-rcLbkoPgYxRdAxbf3TlpumzxKbvsS-BBkNw3-Boo/s200/Ageism2.JPG" height="186" width="200" /></a></div>
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<span style="font-family: Calibri;">At
some point in our professional lives we will all experience it - the
uncertainty of when employers have "enough of us". It might be that
they reorganize their company and we find ourselves without a job, for some of
us ….again.<o:p></o:p></span></div>
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<span style="font-family: Calibri;">It’s
daunting to compete for a certain position with young, good-looking youngsters,
willing to work for a low salary. Many times, that’s quite discouraging. <o:p></o:p></span></div>
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<span style="font-family: Calibri;">Anyone
over 40 surely has experienced it….When he/she is invited for a job interview, courage
plummeted when a candidate at least 15 year just left the interviewer’s room
before you, <span style="mso-spacerun: yes;"> </span>applying for the same job that
you do.<o:p></o:p></span></div>
<span style="font-family: Calibri;">At
this stage you prefer to just walk away and leave, since you believe that you
don’t stand a chance…Let’s face it - age shows! Up to now, you might have been
able to hide it somehow in your resume, but now at the moment of truth, it’s a
different story. During the job interview, you only have one shot to convince the
interviewer that the few grey hairs your kids have caused you over the years,
combined with lots of work experience, are beneficial for the company and that
you are the right candidate for that job.<o:p></o:p></span><br />
<span style="font-family: Calibri;">Once
I read that the person who gets the job is the person who is able to sell
him/herself best for the job. I honestly believe that this statement is correct.</span><br />
<span style="font-family: Calibri;"><o:p></o:p></span><br />
<span style="font-family: Calibri;">Therefore,
at the job interview, you need to sell yourself. This means that you have to
sell your skills, experience, knowledge, maturity, flexibility and all you have
to offer. You need to master your fear that this great-looking youngster (who just
graduated from university), lacks the life experience and the skills essential
for the job. You gained those throughout your life, and promoting it will give you
a better chance of getting the job you want (and deserve!).</span><br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUIla8lSmjFQp9lESZMSNAaOr12xrjMa8FAGTDHLmJrHP7ghSCoKTnAQ6SmJ-AA8_Sj-sQ7j8o7BuWh_zKDRPLwoZzs6hNxDHaBzou6KDdpSXNXvtRMv70w4_DOORkT2C6EVICSKTjQo4/s1600/Ageism.JPG" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUIla8lSmjFQp9lESZMSNAaOr12xrjMa8FAGTDHLmJrHP7ghSCoKTnAQ6SmJ-AA8_Sj-sQ7j8o7BuWh_zKDRPLwoZzs6hNxDHaBzou6KDdpSXNXvtRMv70w4_DOORkT2C6EVICSKTjQo4/s1600/Ageism.JPG" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;"><a href="http://www.blogger.com/goog_1602540400">Image courtesy of</a></span><br />
<span style="font-family: "Calibri","sans-serif"; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-bidi-language: HE; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span style="font-size: xx-small;"><a href="http://8tracks.com/explore/confidence_boost" target="_blank">8tracks.com</a></span></span></td></tr>
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<span style="font-family: Calibri;">Empower
yourself with pride before your job interview starts. Tell yourself that this
job is YOURS, and you will see that your self-confidence will help you
convincing your potential future employer.<o:p></o:p></span></div>
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<span style="font-family: Calibri;">We
might be 40+ but our job is to convince companies that they have a whole lot
to gain from what we offer! <o:p></o:p></span></div>
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<span style="font-family: Calibri;">If
you want to learn more, you can contact </span><a href="http://il.linkedin.com/in/arielleadler"><span style="color: blue; font-family: Calibri;">me</span></a><span style="font-family: Calibri;"> <o:p></o:p></span></div>
www.adlerarielle.blogspot.co.ilhttp://www.blogger.com/profile/11702056254383353874noreply@blogger.com0tag:blogger.com,1999:blog-8638576645335233703.post-73629547391604599762014-01-07T22:10:00.002-08:002014-01-07T22:45:39.029-08:00Mission Impossible: Hiring a Super(wo)man Marketing Person<br />
<span style="font-family: Calibri;"><span style="font-family: Arial, Helvetica, sans-serif;">Trying to catch up with today’s developments in <a href="http://en.wikipedia.org/wiki/Social_media" target="_blank">Social Media</a> Technology and Networking is extremely time-consuming. It is a fulltime job to be an expert in all the relevant social media groups and be active in them.</span><br />
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<span style="font-family: Calibri;"><span style="font-family: Arial, Helvetica, sans-serif;">But, in order to be a relevant candidate for a marketing job, you simply do not have a choice – you are asked to be social media-savvy.</span></span><br />
<span style="font-family: Calibri;"><span style="font-family: Arial, Helvetica, sans-serif;">During my job search, I encountered multiple requests for not only classic multitasking skills that every passionate marketing professional should have, but also to be able to write <a href="http://en.wikipedia.org/wiki/Content_marketing" target="_blank">marketing content</a>, preferably technical content, and have broad experience in social media.</span></span><br />
<span style="font-family: Calibri;"><span style="font-family: Arial, Helvetica, sans-serif;"></span></span><br />
<span style="font-family: Calibri;"><span style="font-family: Arial, Helvetica, sans-serif;">Be honest, who has time to do all of this? </span></span><br />
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<span style="font-family: Calibri;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1ZFdzBieiFzMpAFcQjBAYZFoAjey8UU6ALAn6JOYMhG2qZ2q2jWsCUphbFzm7tqTW5I2qk1-93m2rfBkKMl5A6Z5nTqI7Cso8GQ-R-IsuVRBewWzZPT7YV4dxhU73BazgEhNRFsaWlGY/s1600/mission+impossible.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1ZFdzBieiFzMpAFcQjBAYZFoAjey8UU6ALAn6JOYMhG2qZ2q2jWsCUphbFzm7tqTW5I2qk1-93m2rfBkKMl5A6Z5nTqI7Cso8GQ-R-IsuVRBewWzZPT7YV4dxhU73BazgEhNRFsaWlGY/s1600/mission+impossible.jpg" /></a></span></div>
<span style="font-family: Calibri;"><span style="font-family: Arial, Helvetica, sans-serif;"></span></span><br />
<span style="font-family: Calibri;"><span style="font-family: Arial, Helvetica, sans-serif;">Anyone who is or has been working in the marketing field has experienced at some point during his/her career that regardless how much fun it might be, it’s also extremely time consuming. It requires not only an "eye for detail", but also ongoing creating and posting of fresh content. In short, it requires talent and takes up a lot of time. </span></span><br />
<span style="font-family: Calibri;"><span style="font-family: Arial, Helvetica, sans-serif;">It means that employers expect their marketers to catch up with emails, special projects, budget discussions and event arrangements, to write articles, press releases and any other publishable text in addition to be active in all kinds of social networking groups.</span></span><br />
<span style="font-family: Calibri;"><span style="font-family: Arial, Helvetica, sans-serif;">But writing (and I mean writing an interesting article that is read from beginning to the end!) requires skills which a "classic-called" marketing person was never trained for, is not being trained for and most likely will never get trained for.</span></span><br />
<span style="font-family: Calibri;"><span style="font-family: Arial, Helvetica, sans-serif;">For all those companies who wish to employ a "super-marketing" person who claims to have all of these skills, please adjust your expectations.</span></span><br />
<span style="font-family: Calibri;"><span style="font-family: Arial, Helvetica, sans-serif;"></span></span><br />
<span style="font-family: Calibri;"><span style="font-family: Arial, Helvetica, sans-serif;">Writing is a skill and requires aptitude, a state-of-mind and lots of time, a condition which is generally a luxury in a so-called standard working atmosphere. The same applies to the social media.</span></span><br />
<span style="font-family: Calibri;"><span style="font-family: Arial, Helvetica, sans-serif;">So do yourself a favor. To get the best results with the best talent, start <a href="http://en.wikipedia.org/wiki/Outsourcing" target="_blank">outsourcing</a>! Get dedicated people whose expertise is to write your articles for you, publish them on all the relevant social media and groups. You will not only get high quality, but also make your marketing team happier! </span></span><br />
<span style="font-family: Calibri;"><span style="font-family: Arial, Helvetica, sans-serif;"></span></span><br />
<span style="font-family: Calibri;"><span style="font-family: Arial, Helvetica, sans-serif;">To read additional blogs posted by me, please click <a href="http://adlerarielle.blogspot.co.il/" target="_blank">here</a>. </span></span></div>
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www.adlerarielle.blogspot.co.ilhttp://www.blogger.com/profile/11702056254383353874noreply@blogger.com0tag:blogger.com,1999:blog-8638576645335233703.post-2507590159793616832013-12-23T04:17:00.000-08:002013-12-23T04:17:32.936-08:00Marketing ROI – Feasible to Measure?<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
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<span style="font-family: Arial, Helvetica, sans-serif;">When
reading this article about measuring marketing expenses versus its outcome and (hopefully)
profits, you will quickly understand that ROI is not the best way to measure
marketing performance. You will also need to accept that questions such as
"<b>was my marketing campaign worth the investment?</b>" and "<b>can
I measure and verify profit from a marketing campaign?</b>" might remain
unanswered.<o:p></o:p></span></div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOfxD63QQPOdm2Kb10-k-jlrgICswU8-uDrrul2WAN7Dc1-VNqEQFbEUjagUUQ4wMMs0y2c7QlOB3fJkBDL44U-nkK1IknYosbjACPISYdL4E9ZnJhpgikLmJEPRVICy73mDj_ToNA_xA/s1600/ROI.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="228" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOfxD63QQPOdm2Kb10-k-jlrgICswU8-uDrrul2WAN7Dc1-VNqEQFbEUjagUUQ4wMMs0y2c7QlOB3fJkBDL44U-nkK1IknYosbjACPISYdL4E9ZnJhpgikLmJEPRVICy73mDj_ToNA_xA/s320/ROI.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Image courtesy of <a href="http://marketoonstudios.com/about-us/" target="_blank">marketoonstudios</a></td></tr>
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<span style="font-family: Arial, Helvetica, sans-serif;">The
reason is simple: there is no correct answer to these questions and moreover, it
depends on several factors:<br />
* <b>The kind of marketing campaign used</b> (e.g. using coupon redemptions, publishing
a white paper on the companies <span class="MsoHyperlink"><b><a href="https://www.facebook.com/">Facebook</a></b></span> page, advertisement on
television)<br />
* Is it is a "<b>one-time</b>" campaign or "<b>long-term</b>"
running campaign stretched out over several months <br />
* Are you able to <b>accurately measure </b>the <b>cost of marketing your
product</b> and <b>through which marketing campaign your customer buys your
product</b>.<o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">In
order to know if you can validate the success of your campaign, let me give you
some basic information about ROI and how it works.<o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Return
on Investment is a financial term and has an authentic financial formula: <b>Income Earned - Expenses / Expenses</b>. This
simple formula is tricky to apply since there are many components involved. Defining
revenue made from <b>marketing efforts</b> requires the correct usage of Customer
Relationship Management (<b>CRM). </b>Through <span class="MsoHyperlink"><b><a href="http://en.wikipedia.org/wiki/Customer_relationship_management">CRM</a></b></span>,
marketing methods which resulted in a sale, as well as the revenue made from it,
can be tracked.<o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">This
is not always easy - Let's look at a few samples: <br />
<b>Coupon redemptions</b>. One of Isracard's marketing campaigns encouraged buyers
to spend above a certain amount at <span class="MsoHyperlink"><b><a href="http://www.ikea.com/">Ikea</a></b></span>. Receiving the redemption
coupon required the downloading of a coupon code through Isracard's App. This
is a classic example of being able to calculate the investment versus revenue
made as the expense of the campaign (television commercial, newspaper ad) is
deducted from the income earned (how many products did Ikea sell and at what
price) and divided through its overall expenses.<o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Measuring
<b>Online marketing campaigns</b> is not an easy task. When launching a campaign
on <span class="MsoHyperlink"><b><a href="http://en.wikipedia.org/wiki/Social_media">Social Media</a> </b></span>Groups,
it makes expenses much more difficult to measure. A commonly forgotten expense
but a very high one is <b>time. </b>Many times overlooked, dealing with the
Social Media is very time consuming. <br />
If you use Online advertising and your goal for example is to drive more
traffic to your website than <b><a href="http://www.google.com/analytics/">Google
Analytics</a></b> can provide you answers. If this is not your goal, than
calculating if the campaign was worth it, becomes almost an impossible task.<o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><b><span style="color: windowtext;">Offline</span></b><b> marketing campaigns</b> are probably the most
difficult to measure as it requires surveying and statistical sampling in order
to accurately evaluate why your customer bought your product.<o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Having
given these samples, another issue when calculation ROI is the expected life-cycle
of your product (seasonal versus product running for several years) and how
much time you expect it will take to make a sale. Sometimes, it can take months
or even years for a product to be developed, marketed and even sold. Trying to
calculating this in your ROI is an impossible task!<o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><b>Conclusion:</b><br />
Trying to calculate your Marketing ROI is important but very difficult. It
requires great precision and precise tracking methods in order to capture even
moderately good quality data.<strong><span style="color: #444444;"><br />
</span></strong><br />
</span><b><span style="font-family: Arial, Helvetica, sans-serif;">Good luck.</span><o:p></o:p></b></div>
www.adlerarielle.blogspot.co.ilhttp://www.blogger.com/profile/11702056254383353874noreply@blogger.com0tag:blogger.com,1999:blog-8638576645335233703.post-21164123356103098532013-12-07T05:36:00.000-08:002013-12-07T05:36:52.068-08:003 MUST-DO Tips for Marketing & Sales Professionals<span style="font-family: Arial, Helvetica, sans-serif;">From experience I can tell that companies not always understand, or do not wish to understand, the cohesive bond and close relationship marketing and sales departments have (or need to have) in order to conduct a profitable business! </span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">Company size doesn't matter, since the foundation and structure for selling products is always the same; the goal is to close a deal!</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">As marketing juggles its magic box of tricks, the horse is brought to the water; sales will then convince the horse that it is in its best interest to drink.</span><br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-R0UyB_maeIFeMePWZmMwjIU9WQVQIwdAvH-vWT4NQfz6lhNgVc0msgZZzCRkMaELSJHI0oa_IYhRmPaLIAvVvSQGCBFJXTzG1nEzUytLg2pERd9hoF7VshkSmwthxq0u0OBVMUsfK-Q/s1600/marketing_leading+horse.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-R0UyB_maeIFeMePWZmMwjIU9WQVQIwdAvH-vWT4NQfz6lhNgVc0msgZZzCRkMaELSJHI0oa_IYhRmPaLIAvVvSQGCBFJXTzG1nEzUytLg2pERd9hoF7VshkSmwthxq0u0OBVMUsfK-Q/s320/marketing_leading+horse.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif;">Image courtesy of: <a href="http://www.bobmoran.co.uk/cartoons/card/cartoon/16/horse_to_water_for_web.jpg?1273842608" target="_blank">Bob Moran</a></span></td></tr>
</tbody></table>
<span style="font-family: Arial, Helvetica, sans-serif;"><strong></strong></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><strong></strong></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><strong>So, how is this done?</strong> <br />Though there are many more guidelines than the ones listed below, the most important ones are:</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br />1. Set <strong>periodic cross department meetings</strong> between marketing and sales. <br />Determine through <a href="http://en.wikipedia.org/wiki/Market_research" target="_blank">market research</a> the sales goals and recognize the <a href="http://en.wikipedia.org/wiki/Target_audience" target="_blank">target audience</a>.<br /> • Schedule follow-up meetings in order to examine the outcome of the completed actions.<br /> • Take the time to evaluate what has been done, its effectiveness, and if it reached the target audience. <br />
<br />2. <strong>Initiate and evaluate customer surveys</strong> (in many companies this is even standard practice as part of their <a href="http://www.iso.org/iso/home.html" target="_blank">ISO standards</a> and <a href="http://en.wikipedia.org/wiki/Quality_assurance" target="_blank">Quality Assurance</a> policy). This is a respectable way for customers to express feedback on the service received. <br />In general, companies feel somewhat offensive when negative feedback is received, but it should be embraced!<br /> • Only customers who care for your company/product will take the time to fill in the survey and submit negative feedback. They are your best customers!<br /> • Negative feedback should be seen as a challenge to improve your service. <br /> • Last but not least: this is your opportunity to "WOW" your customers. Take immediate action and amaze your customers by not only making up for the bad service they reported upon, but also to give them something unexpected, something remarkable!<br /><strong><u>A must</u></strong>: Always thank the customer who took the time to fill in the survey and reassure him/her that the remarks are evaluated and will be considered in changing the company's policy.<br />
<br />3.<strong>Schedule meetings with customers</strong>. Listen to their needs, let them do the talking. Ask their opinion about a campaign carried out by you, what attracted their attention, their expectations from you, and so on.<br />Make sure to afterwards recap all accumulated information and share it during your internal cross-departmental meetings.</span><br />
<br />
<span style="font-family: Arial, Helvetica, sans-serif;">Good luck!<br />
<br />
To read additional blog posts for more tricks and tips, please click <a href="http://adlerarielle.blogspot.co.il/" target="_blank">here</a>. </span>www.adlerarielle.blogspot.co.ilhttp://www.blogger.com/profile/11702056254383353874noreply@blogger.com0